News

Rumour: Microsoft Axing Surface Brand, Will Be Replaced By Lumia

Some very interesting information about Microsoft’s Surface brand emerged recently via the infamous leakers EVLeaks. Their leaks suggest that Microsoft is finalising the licensing of the Nokia brand in preparation for ditching their own branding. On the smartphone side Microsoft will sell Windows Phone handsets with the branding “Nokia by Microsoft”, with regards to tablets is where it gets interesting. Microsoft is rumoured to be ditching the Surface branding in favour of using Nokia’s Lumia branding. This certainly seems like a very bold move by Microsoft especially if you consider the millions they have already poured into the Surface brand.

I suspect that EVLeaks are a little off the mark: there is just no way on earth Microsoft would ditch Surface now, it would be too costly to do so and the Surface brand is just starting to gain traction and recognition among consumers. I believe that Microsoft may be considering the Lumia branding for its Windows RT tablets and the Surface brand will end up being reserved exclusively for full Windows tablets. Only time will tell if these rumours materialise into anything but EVLeaks have a good track record with getting things right so stay tuned for more details.

Source: EVLeaks

Image courtesy of Microsoft

Ryan Martin

Disqus Comments Loading...

Recent Posts

BenQ MOBIUZ EX2710Q 27″ QHD 165Hz 1ms, HDRi IPS Gaming Monitor

SpeakersSpeakersYesSpeaker amount and power output2x 2 WattDimensionsLength / Depth252.5 mmWidth614 mmHeight525.8 mmWeight7.4 kgStandards / SpecificationsAdaptive…

2 hours ago

Intel Core i7-12700KF 3.60GHz Socket LGA1700 Processor

Thermal SpecificationsMax. TDP125 WCPUCPU ManufacturerIntelCPU SeriesIntel Core i7CPU Socket1700CPU ArchitectureIntel Alder Lake-SCPU Cores12CPU Threads20Performance Cores8Efficiency…

2 hours ago

AOC 24B3HA2 24″ 1920×1080 VA 100Hz 1m Widescreen LED Multimedia Monitor 

AOC 24B3HA2 23.6 1920x1080 VA 100Hz 1m Widescreen LED Multimedia Monitor - Black High-performance clarity…

2 hours ago

Corsair Hydro Series iCUE Link H115i RGB Performance Liquid CPU Cooler

Fan SpecificationsFan Size140 mmColourPrimary ColourBlackSecondary ColourWhiteMaterialsMaterialsAluminium, Copper, RubberLightingLightingYesLighting ColourRGBLighting CompatibilityCorsair iCUEAdditional ContentsIncluded fans2x 140 mmTypeCPU…

2 hours ago

Philips Evnia 34″ 34M2C6500/00 3440×1440 QD-OLED 175Hz 1ms FreeSync Curved Ultrawide Gaming Monitor

This monitor is built with features that make incredible visuals. With VESA ClearMR 9000 and…

2 hours ago

Asus Radeon RX 7900 XTX TUF OC 24GB GDDR6 PCI-Express Graphics Card

The AMD RDNA™ 3 Architecture elevated by buffed cooling and power delivery to effortlessly churn…

2 hours ago