News

Samsung tops Nokia over top cellphone and over Apple in Smartphone brand this year

In a report published by iSuppli, for the the first time in 14 years- Nokia lost its #2 ranking and was overtaken by Samsung in 2012.

In 2011, worldwide cellphone shipments from Samsung were 24% whereas Nokia dominated with 30% of the market, but this year it was the opposite story- Samsung has 29% of worldwide shipments in cellphones, whereas Nokia fell to 24%.

iSuppli continues by saying that Samsung built its success with a solid strategy for design and manufacturing and that the company produces dozens of new smartphone models every year throughout all segments of the market. As a result, it paid off in both low end to high end.

Nokia on the other hand was stuck during the process of migrating to the Windows’ OS which resulted in a decline of shipments. On top of it, sales of older Symbian devices also plunged so that Nokia phones powered by Windows 7 weren’t able to cover up for the losses during that time.

Since Samsung had a dominating market share in all price segments, low and high end smartphones, it was able to maintain these significant gains.

The biggest losers other than Nokia is Taiwan’s HTC and Canada’s RIM who both struggled through 2012. HTC had a battle with Samsung to try to grab the Android-powered smartphone market and it didn’t work. RIM on the other hand didn’t have a new version of its OS, and because of Apple and Android’s offering, even the most traditional enterprise consumers shifted sides which resulted in a steep drop, down to 5% this year.

Roshan Ashraf Shaikh

Disqus Comments Loading...

Recent Posts

Electronic Arts Titles Played for Over 11 Billion Hours in 2024

Electronic Arts (EA) announced today that its games were played for over 11 billion hours…

3 days ago

Just 15% of Steam Gaming Time in 2024 Was Spent on New Releases

Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…

3 days ago

STALKER 2 Gets Massive 110GB Patch With 1800+ Fixes

GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…

3 days ago

Intel Unveils Core 200H Processors Based on the Previous Raptor Lake Refresh

Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…

4 days ago

Ubisoft Reportedly Developing a New Quadruple A Game

Ubisoft is not having the best of times, but despite recent flops, the company still…

4 days ago

STALKER 2: Heart of Chornobyl Update 1.1 Fixes 1,800 Issues and Revamps A-Life 2.0

If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…

4 days ago