Seagate does a U-Turn on its EVault service

Seagate purchased the company Evault Inc back in 2006 for a sizeable $185 million. They kept the company as it was until about 2008 when they decided they would rename it from EVault to i365 to reflect the fact it is available 365 days of the year and the obligatory i to show some sort of technical nature to the brand. However, Seagate has now decided that i365 has no brand recognition whatsoever, in fact more people remember the old EVault branding and consequently Seagate is restoring the name back to that.

Certainly not the smartest move Seagate have ever made, but in the end this decision is probably best for the company.

Source: The Register