SilverPush is Actually Legal?!

Earlier this week we reported that the FTC was warning people about apps that used the SilverPush framework. The reason was that the FTC believed users should be aware that SilverPush automatically collected and sent the data on to third parties, without any notification. SilverPush has now responded and is looking to put this warning behind them.

The feature that was causing issues with the FTC was the “unique audio beacons” (UAB) system, which could identify sounds, both audible and those you can’t even hear, to detect what shows you were watching on your TV and even if you were on a laptop in the same room.

In their statement, SilverPush has responded by stating the UAB system is no longer used in their framework and that they don’t have any active partnerships with US-based developers. While this may be true, there is no way to prove it as the product still features as one of their core products and is even advertised under the cross device platform.

Even amongst all of this news, it would seem that the SilverPush framework and everything it does is actually legal, something that may surprise people, and not in a good way. Do you feel comfortable knowing that the only reason the FTC had an issue was that you weren’t being told the app could use your microphone or is the entire premise of spying on everything you do through your microphone a little too creepy to handle?