Sky Sports Not Giving Up On 3D, Already Working On 4K

Dedicated 3D services appear to be going the way of the Dinosaurs, BBC have announced plans to shelve their 3D tech for three years, Skys Australian counterpart (Foxtel) are taking a break for the format and no doubt a few other smaller sub services will be taking a break soon also, but hope is not gone yet, there are still a few major players in the game that will keep the fires burning.

Sky Sports have confirmed that they will continue to show 3D service from broadcasters, meaning that there will still be content for those who invested in the equipment to view in 3D, I myself have a 3DTV, as do a fair few friends, many bars and pubs have 3D equipment also that have been getting popular for sporting events so I’m sure they’ll be happy to see that content is still being broadcast.

Not only have Sky said that they’ll keep firing SBS 3D broadcasts, but they’re also looking into 4K broadcasting, a tech that is out of the door recently and that is begging for someone to provide major content to get the ball rolling at retail. Not only that but since 4K doesn’t require fancy glasses it’s easier for consumers to adapt to and for any of you that have seen a 4K screen in action, you know how incredible a difference it really is from the current HD standard.

Steve Smith from Sky Sports said that they want to build “a great summer of sport” and that in terms of 4K coverage “We’ll be evaluating when it is ready for us to use. We need to look at it and work with suppliers.” Adding that the challenge for 4K “is not in capture, but in delivery.”

4K can have a massive impact for improving 3DTV too, so this could be a win/win boost for consumers, especially since someone like SkySports could be the first to market with consumer ready content.

Thank you Advanced Television for providing us with this information.

Image courtesy of Cobrason.