Polish distiller Sobieski Vodka is using former NSA contractor Edward Snowden’s international notoriety in its latest marketing campaign.
Advertisements aimed at the United States has the following slogan: “Why Edward Snowden wishes he’d sought asylum in Poland.”
It’s a clever marketing effort by Sobieski, as Snowden is a recognizable name in the United States following outing organized NSA spying activities. The ads are showing up on billboards, bus stops, wallscapes, taxi ads, and other visible locations.
Imperial Brands imports Sobieski and is part of the company’s multi-million dollar marketing campaign that is ongoing. Here is what Timo Sutinen, Imperial Brands Vice President of Marketing said in an interview with Food & Beverage Magazine:
“Sobieski proudly differentiates itself from the general lack of substance – whether in liquid or marketing campaigns – embraced by so many vodkas today. We offer a superior product at superior value and don’t need to generate appeal with contrived gimmicks. Because of that, we have a lot of fun sharing our point of view with the world, and this campaign is a great example.”
Snowden is currently living in Russia, after President Vladimir Putin granted him temporary asylum after fleeing the United States.
Thank you to Business Insider for providing us with this information
Image courtesy of imgur
The Assassin's Creed Shadows development team has been facing a difficult time amid an ongoing…
More than twenty years after the launch of Vagrant Story, many are still dreaming of…
LIVE THE HORROR: An immersive disaster story aboard a stunningly realised North Sea oil rig,…
The Philips VA LED display uses an advanced multi-domain vertical alignment technology that gives you…
【TFT Screen: The Interactive Interface】This 75% mechanical keyboard comes equipped with a TFT Screen, serving…
FANDOM FUSION Play as your favorite characters and wield their unique weapons and skills. Team…