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Sony Admits it Fluffed No Man’s Sky PR

While No Man’s Sky has been a commercial success for Sony, its reception since release has been mixed, to be generous. Sean Murray – lead developer for No Man’s Sky creator Hello Games – has been accused of being this generation’s Peter Molyneux, with his pre-release promises of what the game would be not borne out by the final product. It seems Shuhei Yoshida. President of Sony Worldwide Studios, agrees with such criticisms, admitting that the game’s pre-release PR strategy was misjudged.

“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one,” Yoshida told EuroGamer. “It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

Despite this mistake, Yoshida is happy with No Man’s Sky – denying that it has tainted the PlayStation name – and is excited to see what the game evolves into now that Hello Games is no longer constrained by rushing to hit a release date.

“I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand,” Yoshida said. “I personally don’t think so. If anything, I am proud that people can play No Man’s Sky on PS4 as well as PC.”

“I had the opportunity to play the game right before launch – and I restarted playing the game on launch day with the Day One patch – so I could see the struggle for the developers to get the game out in the state that they wanted,” he added.

Ashley Allen

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