Azimuth “SP-1 Crazy Rider” Designed Watch Unveiled at CES

Mechanical wristwatches are seen as rather antiquated when you consider the development and ubiquitous use of both Smartphone’s and also the new breed of smartwatches. Who would want a timepiece that is able to tell the current time when these new gadgets are able to surf the Internet, keep track of your workout routine and also able to let you know the time in Australia. Luxury Swiss watchmaking company Azimuth is proving there is still a large market for expensive timepieces after unveiling a new watch at CES.

The watch in question goes by the name of the “SP-1 Crazy Rider” and is quite nifty when you consider it is able to convey the correct time within the 24-hour clock. A normal watch is as you know, designed for the 12-hour clock, the Azimuth watch takes its inspiration from a motorcycle drive chain. Below is an image to convey this new watch as well as a quick summary of the design behind this new product.

• Inside the watch housing is a chain which is wrapped around two sprockets which turn in unison.
• A watch hand is attached to the chain, it makes its way around the watch face indicating the hour
• A more traditional watch hand in the centre of the watch indicates the minute.
• As the time goes on, the hour hand is carried along by the chain while the minute hand appears to be linked to the chain.

I know what you thinking, you would like one of these, well, there might be a slight problem considering the watch is estimated to have an RRP price of $5,200 (£3,581.14), which is a lot. Still, the design is certainly creative and will have both consumer appeal and also a market within today’s watch aficionados. Would you buy one?

Image courtesy of ablogtowatch