Uber Experiments with Colors in Order to Ensure Smoother Pickups

When it comes to ridesharing services, you’ve probably experienced this problem at some point: not knowing which car is your ride. Even though you might be familiar with the model and the license plate, spotting your Uber ride can become a bit tricky in crowded areas or poorly-lit streets, which is why Uber has decided to come up with a solution. The new color-coding system that they are testing (SPOT) allows you to pick the color for a light on the driver’s windshield, which will glow when the car gets close to your position. You can also light up your own screen when the car gets closer if you want to help the driver out a bit.

The testing sessions are taking place only in Seattle for now, and nobody really knows if the service will eventually be implemented in other cities. If that is to be the case, many cars would need to be modified accordingly, which could cost Uber a pretty penny. However, the advantages could definitely outweigh the costs, especially since passengers could get to their destinations faster while errors would become much less of a regular occurrence.

What do you think about Uber’s new color-coding idea?