Ubisoft Apology for Unauthorized Flag Use in Assassin’s Creed Shadows Falls Short

Ubisoft recently apologized to the Sekigahara Teppo-tai, a Japanese historical re-enactment group, for using their flag without permission in Assassin’s Creed Shadows. The group, however, feels the apology is insufficient. Ubisoft’s use of the group’s flag in the game’s concept art led to a demand for further action. Despite Ubisoft’s public apology on July 8, the Sekigahara Teppo-tai insists on the removal of the artwork from the game’s Collector’s Edition artbook.

Artbook Revision Requested

The historical group has asked Ubisoft to revise the artbook to exclude the unauthorized flag. The group, known for re-enacting battles with matchlock rifles, emphasizes the importance of respecting their cultural symbols. This request highlights ongoing concerns about the ethical use of cultural symbols in media. The group’s leader posted on social media, urging Ubisoft to address the issue.

This controversy adds to Ubisoft’s recent struggles. The company has faced criticism over various issues, and this incident further damages its reputation. Ubisoft’s initial apology aimed to address immediate concerns but has not resolved the underlying issues with the Sekigahara Teppo-tai group.

The situation remains unresolved, and the group’s demands for revision continue. This incident serves as a reminder of the importance of respecting cultural symbols and obtaining proper permissions in creative works. Ubisoft’s response to these demands will likely impact its relationship with cultural groups and its public image moving forward.