Ubisoft – Assassin’s Creed Movie a Marketing Exercise

Ubisoft has made the shock admission that it does not expect its Assassin’s Creed film adaptation to make much money, and that the movie is designed more as a marketing exercise for the game series. The confession was made by Ubisoft Europe Executive Director Alain Corre, who said the existence of the film – set for release this December – was “good for the image of the brand.”

“We are not going to earn a lot of money from it,” Corre told MCVUK. “It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”

Following Corre’s comments, Ubisoft was quick to stress that, despite the film being a glorified video game advert, it was still focused on making a good movie.

“Ubisoft’s core vision is to create top quality entertainment and experiences,” an Ubisoft spokesperson said. “For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to our fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and movie goers.”