News

Ubisoft takes measures to kill off the used games market

On Friday Ubisoft revealed a program known as “Uplay passport” and it is designed in its entirety to protect each game to one use only. Each game will be shipped with a Serial code which can be redeemed only once, on redemption the user gets access to unique content and features but once redeemed it cannot be redeemed again without reactivating it for a fee of $9.99.

Therefore essentially if a Ubisoft game owner would want to resell their game it would be financially pointless. Since the buyer will be aware of the $9.99 cost to reactivate it so if the used sale price + $9.99 isn’t cheap enough then essentially it probably won’t ever get sold. The first game to get this new feature will be the San Francisco Driver release.

Although not immediately obvious, this method is simply a way of regaining revenue lost in the used games market, it will probably succeed since after the price of the new game comes down the incentive to buying a new one is much higher than buying a used one since they will be around the same price with the activation fee.

Attached files

ubisoft.jpg (6.7 KB) 

Ryan Martin

Disqus Comments Loading...

Recent Posts

Electronic Arts Titles Played for Over 11 Billion Hours in 2024

Electronic Arts (EA) announced today that its games were played for over 11 billion hours…

4 days ago

Just 15% of Steam Gaming Time in 2024 Was Spent on New Releases

Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…

4 days ago

STALKER 2 Gets Massive 110GB Patch With 1800+ Fixes

GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…

5 days ago

Intel Unveils Core 200H Processors Based on the Previous Raptor Lake Refresh

Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…

5 days ago

Ubisoft Reportedly Developing a New Quadruple A Game

Ubisoft is not having the best of times, but despite recent flops, the company still…

5 days ago

STALKER 2: Heart of Chornobyl Update 1.1 Fixes 1,800 Issues and Revamps A-Life 2.0

If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…

5 days ago