News

Is Using ALS Ice Bucket Challenge in Advertising Going to Far?

We have all seen the ALS Ice Bucket Challenge videos. Some we have laughed at, on some we enjoyed seeing our not-so-liked person icing them selves down and others were just hilarious. And all that for a good cause, to raise awareness and bring in the donations. And it has worked, big time, and we can only hope that this will bring the scientist a lot closer to helping those poor suffering people.

I have to admit, that by now it has gotten a bit boring for myself. I still watch the one or other that seems out of the ordinary, but otherwise it’s a closed chapter for me in this round. But not so for Samsung. In the past it was Samsung’s trait was to be water and dust-proof and their Galaxy S5 is so too. Samsung Mobile UK have now uploaded a video onto youtube showing just that phone taking the challenge.

height=600

A clever marketing gag, that already worked as I’m writing about it now. But is this taking it to far? Using a horrible and terrifying disease like ALS to market your smartphone? About a quarter of the thumbs on YouTube think so and are pointing down.

The video ends with the phone challenging the iPhone 5s, HTC One M8 and Nokia Lumia 930 to the challenge.

Bohs Hansen

Disqus Comments Loading...

Recent Posts

Assassin’s Creed Boss Calls Shadows’ Inclusivity Backlash ‘Devastating’

The Assassin's Creed Shadows development team has been facing a difficult time amid an ongoing…

2 hours ago

Yoshi-P Says He Would Like a Re-Release of Vagrant Story and Final Fantasy Tactics

More than twenty years after the launch of Vagrant Story, many are still dreaming of…

2 hours ago

Still Wakes the Deep 

LIVE THE HORROR: An immersive disaster story aboard a stunningly realised North Sea oil rig,…

7 hours ago

PHILIPS 275V8LA – 27 Inch QHD Monitor

The Philips VA LED display uses an advanced multi-domain vertical alignment technology that gives you…

7 hours ago

EPOMAKER Ajazz AK820 Pro 75% Gasket-mounted Mechanical Keyboard 

【TFT Screen: The Interactive Interface】This 75% mechanical keyboard comes equipped with a TFT Screen, serving…

7 hours ago

Funko Fusion

FANDOM FUSION Play as your favorite characters and wield their unique weapons and skills. Team…

7 hours ago