Why Anti-virus is Far From a Dying Concern

Recently, it was announced that media streaming platform Netflix was dumping its traditional anti-virus software in exchange for a more modern and seamless alternative. Many have taken this as the death knell of the anti-virus industry, which has suffered some concerns in recently in terms of the leading software’s ability to detect the latest malware and security threats.

Despite this, rumours of the death of traditional anti-virus software are well off the mark. Just as those who thought that Google’s content marketing drive would herald the beginning of the end for SEO, the latest changes will simply force providers to evolve and enhance their offering. Compliance is one issue that firms need to consider, as is the transition required and the improvements of firms such as Norton.

Norton remains the market leader in the traditional anti-virus sector, and its most recent offerings suggest that the brand has responded well to recent challenges. According of the recent Norton anti-virus review pieces, the latest software offers genuine protection and offers a wider range of features to users. To begin with, the latest software has been designed to provide adequate security coverage without impeding the use of the computer, while a single license is now also available for up to three devices.

Modern Norton anti-virus packages also feature a download and identity protection, which sits well alongside traditional malware and anti-spyware tools. There is also advanced network monitoring and browser protection, which in turn helps to protect your data and privacy when browsing online. Now fully automated and capable of executing these features seamlessly and while they work, Norton appears more than capable of standing up to the challenges of modern innovation and the Cloud.

Arguably the most important feature of Norton’s software is the automated back-up tool, which ensures that data is constantly protected and updated throughout the course of usage. You can adjust the settings to suit your own personal preferences, while the process has been simplified in recent times to drive ease of use. Once these files have been backed-up they cannot be lost, and business owners will note that this a key component of remaining compliant with international data and anti-trust laws.

With these points in mind, the suggestion that anti-virus is dead seems way off the mark. Brands such as Norton must continue to innovate aggressively if they are to compete in the future, however, and offset the decision of platforms such as Netflix to follow a different direction.