The front of the packaging for the CNPS10X Optima is largely dominated with branding about the unique fan design and how quiet this is. Though the direct touch heat pipes are also flouted which is a pretty nice feature to see although it is becoming the norm these days.
The side details the fan and heat pipes a bit more.
The back of the box gives some multi-lingual information.
The side details some specifications, which you can see more clearly on the first page, and some socket/compatibility information.
Included with the Zalman CNPS10X Optima are four fan clips, a universal backplate, some sticky backplate attachments, Intel brackets and AMD brackets.
Additionally there is a user manual, some thermal paste and various screws & fittings.
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