Netflix is making a strong move into the gaming world, with more than 80 games currently in development. This effort is part of Netflix’s strategy to expand its interactive entertainment offerings and keep users engaged.
During a recent earnings call, Netflix representatives highlighted the diversity of the upcoming games. These titles will range from interactive narrative games to unique, diverse experiences. Netflix aims to keep subscribers entertained between seasons of their favorite shows.
Leveraging Popular IPs
Netflix plans to base many of its games on popular IPs from its shows and movies. For example, a game based on the hit series Squid Game is already in the works. Other themed games include titles inspired by The Queen’s Gambit and Stranger Things.
Netflix co-CEO Ted Sarandos emphasized the importance of engaging super fans through games. He mentioned that games could introduce new characters and storylines, enhancing the viewing experience and keeping fans connected to their favorite series.
With this gaming push, Netflix aims to make gaming as accessible as streaming. The company envisions a future where users can play games directly through their TV or device, similar to Xbox’s Game Pass.
