While Netflix is increasing its output of 4K resolution content, users should not expect the streaming on-demand platform to introduce 8K video any time soon. Instead, the company will be pushing high dynamic range (HDR) content, which increases colour and contrast range in images.
“Something that’s a little bit more out there that we’re really excited about is the notion of HDR or high dynamic range,” Chris Jaffe, Vice President of User Interface Innovation at Netflix said during a media briefing at the Mobile World Congress (MWC) in Barcelona (via CNBC).
“It’s less about packing more pixels on the screen like the move from HD to ultra-HD 4K was, it’s about extending the total range of those pixels … what that means is there’s a much more photo realistic image that you’re watching which is much more representative of the total range that your eye can see when you’re just looking around in real life.”
One visual innovation that Netflix will not be pursuing, though, is virtual reality. “We think there’s a great opportunity for VR in gaming and the gaming space is going to be an interesting place for them to explore it,” Jaffe added. “We don’t see an opportunity right now in the near-term for Netflix and VR, but we do want to watch how great story tellers use this technology, because at the end of the day, what you really see is when consumers really engage with great storytelling there’s a great opportunity and that’s what we really want to see.”
Netflix is aiming to release season one of Marco Polo and season two of Daredevil in HDR later this year.
