Since it currently represents one of the most important social networks, Twitter is often tweaking things and adding new features in order to keep up with its competitors. Advertising is a very important part of social networking, which is why it makes sense for Twitter to pay extra attention to this particular division. Apparently, the company now wants to embed users’ tweets alongside certain adds thanks to a new platform called “brand enthusiast gallery.” The gallery would collect and store certain brand-related tweets that companies could choose from, and Twitter would then contact users and ask for their permission to repost the messages in question.
Sources indicate that the gallery tool is currently undergoing testing, which means that we might soon be able to see it in action for the first time. Right now, it’s up to third-party agencies to make the link between popular users and advertisers, but this new system could actually bring more advertising power to Twitter itself. Apart from this new tool, Twitter is also considering implementing a new video editing software provided by SnappyTV. The software would allow users to shorten longer ad videos in order to share them easily on the social network.
What do you think about these potential Twitter changes?
